Marketing and Growing Your Business During the Pandemic

The world is experiencing a lock down like never before. The COVID-19 pandemic has put all businesses in a precarious situation. What will be the new norm in groceries, malls, boutique stores, restaurants, and coffee shops? Now that the world is in lock down, you're probably one of the many entrepreneurs trying to make a sense out of all these. What will happen to your business? How can you grow your business while you're locked inside your home?

Hopefully, you have an e-commerce site that you can use to connect with your customers. If you don't, this is the best time to build one. Use e-commerce photography to make your clients check out your products and services. Business-wise, try to see the good in this pandemic. 

Now, you have more time in your hand to engage with your customers and tweak your e-commerce website.


Communicate with Your Customers

You may be quarantined at home, but that doesn't mean that you shouldn't reach out to your customers. This is actually the best time to talk with them and get to know them. If your business has been affected by the lock down, share with your customers what you've been doing to be operational again. If not, ask them what they've been doing at home. Try to make small talk. Make sure to show them that you empathize with their situation. The message should be to reassure them that they are going to receive the same quality products and services.

Refocus Your Marketing Campaigns

Some businesses have experienced growth during this pandemic. Zoom and Amazon, for example, have recorded unprecedented growth in terms of downloads and orders. Many businesses have realigned their services. Luxury brands such as Louis Vuitton, Christian Dior, and Chanel started making alcohol, face masks, and PPE's for the front-liners. There are many different ways you can grow your business according to what people need right now. By realigning your marketing efforts, you can carve a niche for your business in this pandemic.

Redesign or Revamp Your Website

This is the perfect time to redesign your website. If your e-commerce site hasn't been doing well these past years, now is the time to give it the attention it deserves. Today and in the future, your online presence will define the success of your business. If you previously depend on your brick-and-mortar store, that shouldn't be the case in the future. People are going to want to transact online. They are going to purchase items online. They are going to meet online. They are going to socialize online. Make sure that your website is on par with your competitors.

Continue Creating More Content

You're locked down in your house. Instead of binge-watching Netflix shows, why don't you create quality content for your website and blog site? You can even talk about how the pandemic has hurt the production process of your company or how your employees are coping with the new norm. There are a lot of topics you can talk about. You can create video tutorials, as well as show customers what you have been up to these past weeks.

You can do a lot more for the business now that you are essentially not free to leave the house. Use this time wisely. Be productive in reaching out to customers and finding out their expectations from a business like yours. This will make you a better entrepreneur.

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