Marketing Mistakes You Should Avoid | Business 101

As you begin to work hard and work fast with your own business, there are so many things to remember and so many things to put into motion. 

One of the most important things you will focus on is your marketing. 

Without marketing, no one is going to know that you and your company exist, so it’s quite important to focus a good portion of your energy on that area. There are always going to be mistakes, but some mistakes are worth knowing about sooner than later. 

Here are a few marketing mistakes you can avoid making as you promote and advertise your new business.

Don’t Avoid Search Engine Optimization

SEO is the life line of a lot of marketing campaigns. SEO will not only help your company stand out ahead of everyone else, but it also puts you front and center with any Internet search. A lot of start ups or new businesses will shy away from using SEO because it’s a formula they are not ready to take on as it requires a lot of research and nuanced writing to get the verbiage just right. 

The advice is to stick with SEO as it’s your best friend and will really get your brand out there. 

Don’t Spend Too Much Time Being an Affiliate

One of the best ways to make passive income using your business’ blog is to participate in affiliate marketing where you can generate income promoting other companies’ products. This is a form of multi level marketing, but can you make money in an MLM

Most of the time it’s hard to generate enough income to stay afloat, but if you want to simply generate income to supplement your budget to cover newer, bigger costs then it may be worth your time. It’s entirely up to you how you would like to use your website and blog. 

Don’t Stop Yourself From Leaving a Comment

One of the best ways to network and meet other people in your field is to be active in communicating through comments. By commenting on other people’s blogs, posts, and pages you are getting yourself out there into their scope of knowledge. 

Comments, especially ones of positive reinforcement, will make others want to know more about you and your brand, and it gives you the opportunity to make connections and maybe even helps you to create partnerships with other companies. 

Don’t Think Social Media Doesn’t Work

Just about all of us have social media, and if we’re paying attention to ads and clicking on pages so is everyone else. If you put your business in that same mix, a lot of people will see you and your page and start clicking away. Social media has the power to put your brand in the hands of just about everyone in the world. 

No longer will you have to just market yourself to your local country or area when you can go international and market yourself in just about every country around the globe.

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It always makes me happy that you're here and hope that these ideas inspire you. 

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