4 Mistakes Small Business Owners Can Make In Year One

Are you thinking about setting up your own e-commerce business? If so, then you need to make sure that you are avoiding some of the more common mistakes. 

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This will give you the greatest chance of guaranteeing that your business does have longevity on the market. 

Using A Template Design 

You need to ensure that you are making the right impression with your e-commerce website. If you don’t do this, then customers are going to click away before they have a chance to commit to purchasing one of your products. 

To do this, you need a website that is interesting, appealing and different. That’s why you shouldn’t use something like a free template that you can find online. While this will keep your budget low, it will also make it seem as though your website came straight out of a cookie cutter. 

Personally we love buying website templates from Etsy. And google has a great reputation for free website creations and templates as well.

Forgetting Technical Details 

Next, you need to think about the technical aspects of your business website. When you think about your bounce rate and whether your business is going to be a hit, this matters a lot. If there are technical issues with your site, you’re giving customers another reason to click away. 

For instance, your pages should take no more than a few seconds to load. If it takes longer than this, then you need to make sure that you compress the data on the pages. You could also explore a new hosting service. 

Failing To Consider Your Budget

Your budget will be crucial when running your e-commerce business in the first year. You can’t afford to spend too much money and you should be using a break even analysis. This will tell you exactly how much you need to earn and how much you can afford to spend to remain profitable. 

Be aware that a large chunk of your budget will need to go towards marketing. It’s recommended that you spend at least 20% of your total budget on promoting your new business. 

Getting Customer Support Wrong 

Finally, it’s important to recognize that if your business gets poor reviews, then this is often going to be linked back to the level of customer support that you provide. You need to make sure that your customers feel completely taken care of when they buy from your business. You should think about adding a live chat to your website. 

This is the most favored way when customers are choosing how to interact with businesses. They prefer this over the typical call service. It gives them a fast and easy way to get the answers they need that could be blocking a sale. 

We hope this helps you understand some of the mistakes that you can make with your e-commerce company in the first year. If you take the right steps, then you’ll be able to make sure that you dodge some of the more common pitfalls and keep your company on the right track throughout year one. 

Remember, the majority of businesses fail in their first year. If you dodge these mistakes, then you can avoid adding to that particular statistic.

Again I'm no expert but I love sharing helpful tips with my readers, if you have further questions feel free to google search and definitely do your research before committing to anything.

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