Digital marketing is one of the most important aspects of growing your business.
It has taken traditional marketing by storm. It is not that the traditional methods of marketing are no longer effective, it's just that they have been overshadowed by digital marketing, and with good reason.
Digital marketing is effective and you get more for less. If you've been in the digital marketing space for any period you probably know that video content has taken off tremendously.
If you want to get your business noticed video is a sure way to do it. If you've never considered vlogging or your business.
Here is a look at why you should consider it.
It's Easy
When people watch vlogs they expect them to be spontaneous creations of your daily activities. They're not looking for overly technical and perfect videos.
This is why vlogging is one of the easiest forms of content creation there is. All you have to do is just pick up the camera and capture whatever is happening in and around your business for the day.
You don't even have to have a standalone camera, you can use your cell phone to create videos very easily. Just greet your audience and walk around capturing your everyday business life, then edit if necessary and publish.
It's that simple.
If you want to get more complex you can buy a drone and add these shots to your vlog to make it more cinematic. You can learn more about drones here.
Share One Video In Several Places
Another thing that makes vlogging so attractive to business owners is that you can use the same video in multiple places online. You can then make one video and repurpose it for almost every social media platform out there.
By creating accounts on several different platforms and then sharing them you will give yourself a lot of chances for people to discover your business. It is a fact that the more eyeballs you can get on your business the more likely it is that you are going to win new and loyal customers.
Create Brand Awareness
One of the most important things that video can create for you is brand awareness. Creating videos that give people a chance to get to know more about you in a personal way is good for business.
Whether you work alone or you have a team, creating videos this way is beneficial because it helps to create an emotional connection with your audience. This emotional connection goes a long way in helping them to decide whether or not they want to purchase from you.
The bottom line is that creating a vlog helps put a face on your brand. Putting a face on your brand makes it more trustworthy.
It's Affordable
One of the best things about video content creation is that it is affordable for your brand. There is a low barrier for entry and you probably have all the equipment you need on your cell phone.
There are even ways to edit your videos on your smartphone and social media content platforms. This makes it easy for you to add music and any other special effects that you want. What all this means is that you can have a video created in very short periods and share it with your audience very quickly.
Improve Your SEO
One of the great things about vlogging for your business is that it can help to improve your SEO. Adding video to your website is a great way to signal to search engines that your content is relevant.
When there is a video on a page people will stay longer on that page to watch the video. This tells search engines such as Google that there is valuable information on the page and they need to rank it higher.
Having multimedia on your page is a simple and effective way of making your page more relevant to your audience while gaining traction in search engines.
Showcase Your Products
One of the best things about vlogging for your business is that you get a chance to showcase your products to your viewers. Showcasing your products to your viewers is a great way to let them see your product in action.
When you vlog you have a chance to show them new improvements to the products as well. You can also use this as a time to feature new products and tell them about all the functions they will get from them.
It's a fact that when people see a product in use they are more inclined to buy it. It's also great when they hear you talk about it because if you have created trust they are likely to consider buying it because of that.
Create New Leads
One of the great things about social media content is that it is shareable. When you have shareable content it makes it easier for people to find your brand and connect with it.
By vlogging regularly you are creating extremely engaging content that could go viral. This is especially true if you create a daily vlog or even a vlog that you do three times per week.
The more content you put out there, the more likely it is that new people will find your business. Be sure to interact with your audience, make comments and keep your engagement with them high.
This will also have a positive impact on the algorithm on the social media platforms as well.
Grow Your Business
Growing your business should always be a priority. Making it a priority means that you take all the steps necessary to grow it.
When it comes to your digital marketing strategy you cannot afford to leave vlogging on the table. It is one of your best strategies for growing your business effectively on social media.
With so many platforms to choose from you have a wide variety of choices when it comes to where you want to share your content.
Needless to say, the more platforms on which you share your content the better.
If you liked this post today please feel free to give it a Share or a Pin so that others can see it too. I am always happy you're here and I hope these ideas inspire you.
Full Disclosure: This post may contain affiliate links and I may receive a small commission for any sales made through them, at no cost to you, of course. This little bit goes to help support the costs of running my blog and every little bit helps support my family.
Thank you so much in advance friends!
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